Phase 2 of 7
Articulate
Crystallize what you actually stand for
Deep Dive
Most companies have a mission statement. Few have a vision that their entire team can articulate. This phase forces clarity. What does the company actually stand for? What values drive decisions when no one is watching? Where does the company compete and where does it choose not to? The Articulate phase uses SWOT analysis, PEST analysis, and stakeholder interviews to build a shared understanding of reality. It also begins the work of connecting fragmented data sources into a structure that can support real analysis.
Deliverables
Vision and values framework
SWOT and PEST analysis documents
Stakeholder alignment report
Data structure assessment and initial architecture
Duration
3-6 weeks