Revenue & Growth
Average Number of Items per Sale
Units per transaction measures the average number of items in each purchase. It indicates how well cross-selling, merchandising, and basket-building strategies work.
Why It Matters
More units per transaction means higher revenue without additional acquisition cost. It reflects smart merchandising and a product mix that encourages bundling.
How Novastra Helps
Novastra designs product adjacency strategies, staff training programs for suggestive selling, and digital recommendations that increase basket size.
Total Units Sold / Total Transactions
Framework Phase
6
Execute
Deliver the strategy. Build the brand.