Revenue & Growth
Sales Productivity per Unit of Retail Space
Revenue per square foot measures how productively a retailer uses its physical space. It's the gold standard for comparing location performance.
Why It Matters
Rent is fixed. Revenue from that space should justify the cost. Low revenue per square foot means either the location, the assortment, or the experience is wrong.
How Novastra Helps
Novastra analyzes space productivity, redesigns store layouts, rationalizes assortments by location, and closes underperforming square footage.
Total Store Revenue / Total Selling Square Footage
Framework Phase
3
Discover
Mine the data. Find the truth.