Financial Performance
Individual Location Profitability
Store contribution margin measures the profit each location generates after subtracting its direct costs (labor, rent, utilities, shrinkage). It shows which stores make money and which don't.
Why It Matters
Average numbers hide the truth. Some stores subsidize others. Knowing each location's contribution margin lets you invest in winners and fix or close losers.
How Novastra Helps
Novastra builds store-level P&L reporting, benchmarks locations against each other, and creates turnaround plans for underperformers.
Store Revenue - Store Direct Costs
Framework Phase
3
Discover
Mine the data. Find the truth.